The former Pühajärve Triathlon joins the international triathlon series!

The Pühajärve triathlon becomes TriStar111 Estonia and takes place under the new label on 7 August 2010. The organizers of the Pühajärve triathlon and the Star Production, owner of the international TriStar Series, have joined forces and signed a cooperation agreement.

The formerly known Pühajärve Triathlon joins the TriStar Series and will take place under the new international triathlon label. With reference to the new name TriStar111 Estonia, race distances will be changed to 1 km swimming, 100 km cycling and 10 km running – a total distance of 111km. The triathlon takes place near Otepää at Pühajärve in Estonia, on 7 August 2010.

“When I first came to the idea of organizing a semi-long triathlon in Paide in 2005, in later years in Pühajärve, the most important goal was always to offer the growing scene of triathletes the opportunity to race with an international blend of sportsmen, to raise the quality of sporting events in Estonia, and to increase the number of triathlon enthusiasts,” says Ain-Alar Juhanson, top triathlete and organizer of the TriStar111 Estonia. “By joining the TriStar Series we can continue fulfilling these objectives while making the event part of an international label and, more importantly, making the distance more accessible to all triathletes, regardless of their skills.”

Along with the name of the event, the entire event format will change. Star Production’s event-organizing standards will be applied and therefore help the event transition smoothly into the international series. The successful Estonian organizing team will remain the same as in the past years; expertise and resources from the international Star Production team will support the Estonian team in their quest to organize the best triathlon event in the region. Registration is open on www.tristar111estonia.com.

The TriStar label is owned by Star Production SARL, a Monaco based company specialized in organising high quality sports events that are focused on fun, social responsibility and environmental protection. A portion of each entry fee is automatically donated to a local cancer charity chosen together with Lance Armstrong’s LIVESTRONG™ foundation, and each event applies the 4vita® program to reduce the environmental impact of sports events.

TriStar111 Estonia
7 August 2010 Pühajärve, Otepää
1 km swimming
100 km cycling
10 km running
www.tristar111estonia.com